Urbita, The Pinterest For Cities, Blows Past 10M Unique Visitors In August With Mobile Site Launch

TechCrunch

FounderFuel Fall 2012 cohort grad Urbita, a startup based in LA and Buenos Aires, has managed to quietly amass a huge consumer following, having topped 8 million monthly unique visitors in July, and then managing a 25 percent increase over the course of August to more than 10 million monthly unique visitors. The site allows its users to create and curate “boards” for difference cities and towns, making it essentially a more travel-focused and feature-rich version of Pinterest for places.

Urbita isn’t alone in drawing that comparison; Everplaces is similar, and Urbantag is another that could be described as a place-based Pinterest. But Urbita is perhaps the most similar to the online collection website, combining a Yelp-style collection of reviews with each location found on its site. It’s more useful than Yelp for travel planning, however, since Urbita provides a category based browsing experience that’s better suited…

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