Google Buys Jetpac To Give Context To Visual Searches

TechCrunch

Google just acquired the team behind Jetpac, an app that utilizes public Instagram data to determine things like the happiest or drunkest city. Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, “Jetpac City Guides.”

iPhoneSnappyness@2xGoogle will most likely use the Jetpac team to improve search around location information using photo data.  Google already announced that it uses computer vision and machine learning to let you search your own photos for things like sunsets, food and flowers. Jetpac’s CTO Pete Warden is a computer vision expert and a natural fit for a Google acquisition here.

Jetpac’s system looks for visual cues like the amount of pictures with mustaches in them to determine the fashion style or how many hipsters are in a certain location. This provides unique contextual information about an area where the photo was taken. It…

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