Social media is not living up to its promise of being an online outlet for discussion that mirrors our communications and conversations that take place in the offline world. In fact, people are less willing to discuss important issues on social media, than they are in real life, a new report from Pew Research Center has found.
It may seem like an obvious conclusion: of course, people are more hesitant to speak up with a contrary opinion when all their friends, family or colleagues feel differently. But there’s been little research that quantifies just how unwilling people are to take a potentially unpopular stance on outlets like Facebook and Twitter.
Pew refers to the this tendency to keep opinions to yourself, when you believe they’re not widely shared, as the “spiral of silence” – a term coined in the mid-70’s by a researcher studying the nature of public opinion.
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